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About Ashna

The modern Indian women are all about their confidence and that is exactly what reflects in their fashion choices. They aren’t defined or dictated by trends; instead, they create a niche for themselves by being authentic to their individuality.

The brand 'Ashna' caters to women who are looking to experiment with their silhouettes while keeping comfort and wearability as prime priorities. It is the perfect mélange of stylised cuts, colours and form-flattering fabrics. The collection ranges from printed peplum tops, jumpsuits, to flared palazzos, and kaftans. The prints incorporated are minimalistic-chic, checks, stripes, floral motifs that will easily blend in your work as well as formal wardrobe. The cuts are conventional yet heavily tilted towards comfort. The colour palette is a well-balanced mix of earthen tones amalgamated with bright hues. Shades like crimson, lime green, rose pink are offset by nude and beige hues. Not being constrained in a genre, the brand perfectly bridges the gap between traditional and westernised silhouettes.

It is the perfect juxtaposition between contemporary Indian and western wear. The silhouettes have a dual tonality that matches the aesthetic of the new-age generation of women who like to mix and match their style. The garments are light, airy with smart embellishments and embroidery crafted delectably to enhance the texture and visual appeal. The collection speaks fluent grace and embodies the charm, confidence and effervescent nuance of the modern Indian woman. With a vibrant mix of straight and flowing silhouettes, it provides the perfect balance between the varying moods a woman needs to channelize.

Apart from being pleasant on the eye, the best of the fabrics are chosen to reach the optimum level of comfort and sustainability. It is not only about looking presentable on the outside but finding a sense of relief while you're clocking long hours of work or spending downtime.